Alipay Marketing - the most effective way to attract Chinese customers into your business.
Everything you need to grow your business.
Two things differentiate Alipay from other payment types, such as Visa and Mastercard.
The first is that Alipay is a mobile wallet, meaning there is no plastic card. Users pay for goods and services directly from their phone. The payment process is quick and efficient.
The second and most important difference is Alipay's marketing platform. Alipay underpins payments across the entire Alibaba ecosystem. Insights generated from this data enables Alipay to target marketing messages to the right customer at the right time.
Making the most of Alipay's marketing opportunities will help you attract more high value Chinese customers and help grow average spend.
Alipay’s Marketing Elements…
Discover Store
Every store which accepts Alipay receives a Discover Store - its business listing within Alipay that gives the Alipay user all the basic information they need to know about a business when deciding where to shop. More…
Mini-Apps
Just like an app within an app, Alipay mini-apps allow brands to provide deeper levels of content to Alipay users and even integrate e-commerce capabilities to encourage and complete a sale from within Alipay itself. A range of options are available to suit all business sizes and types. More…
Coupons
Present special offers to Alipay users via Coupons. From a discount to an up-sell offer, a variety of Coupons are available. Alipay users actively seek out Coupons when deciding where to purchase. More…
Scan to Order
Allow Alipay users to browse your products or services and order directly from within the app. A perfect solution for restaurants, where language barriers might affect completing a sale. But applicable to a range of industry types. More…
Display Material
Make sure Alipay users know your business accepts Alipay, by displaying point-of-sale display material. A range of items are available, from standard acceptance signage to material promoting Alipay’s regular customer promotions. More…
Cross-platform marketing
Alipay underpins transactions across the entire Alibaba ecosystem. Whether it’s Fliggy (travel app) or Tmall (B2C e-commerce), a range of opportunities are available to market a brand’s products and services across the wider ecosystem, tapping into Alibaba’s unprecedented data insights. More…