China marketing for destinations.
The Opportunity
Many western countries have seen strong growth in numbers of Chinese tourist arrivals and have seen increased value from these visitors. High-value, longer stay Chinese guests have come to dominate tourism market growth in many countries.
Likewise, many countries have a strong local Chinese community who continue to have a strong connection to the communication, social media and shopping platforms from mainland China. We know that these platforms are very different from those most Westerners are used to. They require a specific knowledge and understanding to ensure a business can best appeal to a Chinese customer.
The Flying Tiger marketing program is designed to help destination marketing organisations attract more high value Chinese customers and to grow spend.
We achieve these goals by leveraging the power of the full Chinese marketing and sales ecosystem, with a particular focus on Alibaba Group’s platforms.
The Flying Tiger solution -
Making it easy.
The Flying Tiger program is a turnkey solution for DMOs to provide a simple, actionable and effective program for its operators, to help them capitalize on the Chinese opportunity.
The Flying Tiger program offers a range of services - automated tools to enable businesses to manage their own Alipay marketing; creation of Alipay and WeChat mini-programs to both attract more high value Chinese guests, but also encourage them to spend more; Chinese social media community management and CRM; consultancy services to help DMOs navigate the wider Chinese sales and marketing ecosystems, to develop a solution that works best for each destination’s goals.
What we do.
Chinese payments marketing portal
WeChat Pay and Alipay do not offer a self-service marketing platform for businesses. So we built one. The Flying Tiger marketing portal enables businesses to create all their own marketing content, in their own language. The Flying Tiger team then translates the content and publishes to the relevant platforms.
Understand who’s buying (and who isn’t)
The Flying Tiger portal enables a business owner to understand who is interacting with their marketing content - who buys and who doesn’t. These learnings can be applied to both their Alipay marketing and their wider Chinese business and marketing strategy.
Engaging workshops
Chinese platforms and marketing channels are new to many businesses. The team behind Flying Tiger has facilitated over 50 workshops across a range of industries to educate and engage businesses in using Alibaba and Tencent to grow their success. Our model is well proven!
Mini-programs
With over one billion active users, creating a mini-program in WeChat or Alipay can be the ideal way for a destination to present themselves to discerning Chinese customers, throughout the funnel - dream, plan, book, travel, post-trip. Presenting engaging content to users will help ensure they have the best possible experience in the destination, while maximizing spend at local businesses.
Customised to suit a destination’s needs
Just like not all destinations are alike, neither are all Chinese tourists. The Flying Tiger program acknowledges this. While we do provide off-the-shelf solutions for businesses, every aspect of the Flying Tiger program is customisable to ensure both the destination and individual businesses get a solution that is tailored to their individual needs.
Affordable. Or free. It’s your choice!
The Flying Tiger program can be provided to DMOs from no cost, while access to the Flying Tiger merchant marketing services starts from as little as USD$10/mth. With no hidden costs, businesses can start attracting more high value Chinese guests and growing average spend for as little as the cost of a cup of coffee per week.