Ensure your tourism business is ready to succeed in China post-Covid.

Step Two: Campaign activity.

Putting your tourism product or destination in front of the right potential guests at the right time is critical. Chinese travellers have an extraordinary desire to travel post-Covid and the competition will be fierce. Flying Tiger’s dedicated tourism marketing team will make sure you are ready to capitalise on both key campaign and selling periods and also be visible in all the places your target audience are shopping for travel.

  • Marketing Platform Management

    Set-up and management of your activity on key marketing platforms to both engage and convert Chinese guests. Creation of regular content, with a particular focus on key booking and travel periods. Activity split between Chinese customers in domestic, short-haul and mainland China marketing. Our focus platforms include WeChat, Alipay, Little Red Book and Douyin (TikTok).

  • B2C Campaign Management

    Set-up of B2C campaigns plan to attract Chinese guests during key periods. Coordination of activity with key travel distribution partners. Creation of compelling content, including China-specific video and photo shoots. We’ll ensure activity is aligned with your wider activity in market to avoid duplication of effort.