We’ll identify your key business levers – margins, distribution costs, desired ROI and investment parameters to prepare a roadmap to China market viability and sustainability. We’ll also identify your key products likely to succeed in China and build our planning around how we successfully leverage these products for our launch.

We’ll work with you to identify the key drivers of choosing the most efficient distribution model to suit your needs. We can then recommend a variety of potential distribution partners to talk to and walk you through the RFP, negotiation, decision and onboarding process.

Almost all new entrants to China will sell their products online via cross-border e-commerce. We’ll recommend the online sales strategy best suited to meet your short, medium and long-term goals. We’ll create a plan for platform set-up and ongoing management, integrated with your chosen distribution model.

We’ll take your existing brand platform and create a brand plan to fit the unique needs of the Chinese market. We’ll look at things like your name, tagline and visual identify. We’ll identify key consumer groups and develop propositions that will encourage these groups to engage with your brand and buy.

Chinese consumers consume content very differently to their western counterparts. Our team understands that and will localise your content proposition for China, building a plan specifically to suit our key customers. We’ll create content pillars for each of our focus marketing platforms.

Based on the outcome of our business case, distribution model and sales platform strategy, we’ll create a market launch marketing programme that grows awareness of your brand, engagement with your brand story and products, interest in purchase, conversion and loyalty/advocacy. We’ll look at everything from advertising, KOLs and leveraging private traffic. We’ll overlay this plan with key sales and promotion periods to ensure our target audience are compelled to purchase.