Many of the world’s leading tourist destinations have seen strong growth in numbers of Chinese tourist arrivals and have also derived increased value from these tourists. High-value, longer stay Chinese guests have come to dominate market growth in recent years. With this change in the make-up of Chinese visitors have come increased demands on local tourism and related businesses to deliver a quality service that encourages these discerning guests to spend more.
The Flying Tiger marketing program is designed to help destination marketing organisations and business owners in Australia, North America and Europe attract more high value Chinese customers and to grow spend.
We achieve these goals by helping businesses leverage the power of the Alibaba ecosystem, particularly the marketing power of its mobile payments platform, Alipay.