We’ll help you understand the Chinese market and position your brand to succeed.
It all begins with an idea. Maybe you want to attract more local Chinese customers into your business.
Maybe you want to launch into the mainland Chinese market. Or maybe you’re already there, but feel you could do better. Whatever it is, the Flying Tiger China Sales & Marketing Strategy programme will give you the blueprint and tools you need to succeed.
The steps towards success.
The Flying Tiger China Sales & Marketing Strategy programme will give you a blueprint to succeed in the Chinese market. Regardless of your goals, or your existing position or experience in the Chinese market, the programme is tailored to the needs of your business.
Product / Market Fit
We consider if Chinese customers will find your product or service appealing. We discuss what changes could be made to grow this appeal. We research the competitive landscape and analyse what we can learn from competitors to help shape your product or service.
Existing Marketing Strategy
If you’re already marketing to Chinese customers, we’ll review your current activity. We’ll outline the platforms and approaches that are best tailored to your industry and brand. We’ll help you understand that what works in the West, most likely won’t work in China.
Distribution
We review how you currently sell to Chinese customers. If China is a new market, we recommend a staged approach to enter the market - local domestic, cross-border e-commerce, mainland China market entry. We introduce your company to distribution partners which are experienced at each stage of the journey and who you can trust, saving you the guesswork
Sales & Marketing Platforms
Most Chinese sales and marketing platforms are unfamiliar to Western businesses. We’ll identify the platforms that are best suited to your business - brand, content, engagement and sales. We’ll educate you on the relevant strengths of each platform so you will feel confident understanding the role they can play to support your brand.
Sales & Marketing Strategy
The coaching programme is tailored to the needs of your business and delivered one-to-one, whether you are starting your China journey, or are already established in the market. The Flying Tiger programme consists of a deep-dive workshop to understand your existing position and capability. Our professional team will then work with relevant business stakeholders to ensure the learning and knowledge is delivered to the most appropriate members of your team.
At the conclusion of the program you will have a comprehensive understanding of the China market, a knowledge of the key channels relevant to your business and a confidence to commence or grow your existing China market business.
The cost of this coaching programme is $2,000 (excl GST). Your business might be eligible to receive this programme completely FREE OF CHARGE. To discuss how your business can apply for this grant, complete the form below and we will get back to you within one business day.