Providing your brand with the knowledge you need to start your China journey on the right foot.

The Flying Tiger team are passionate about helping brands develop successful and sustainable China market businesses.  Many brands approach us in the early stages of considering a China market entry.  Our advice to these brands is consistent – time spent understanding the market, your brand’s potential position in the market and considering the best market entry approach for your specific needs, will pay huge dividends in the long-term.

That is why we have developed the Flying Tiger China Market Incubation Programme.  The programme is designed to arm brands with the key knowledge they need to make informed decisions and ensure your approach to the China market is well considered, customised to suit your business and avoids many of the common mis-steps made by brands entering this complex market.

 The Flying Tiger China Market Incubation Programme is delivered via four customised one-on-one sessions, each focusing on a key element of the consideration process for entering the China market.

  • Market review & product fit

    We will review your category in the China market and your brand’s product fit within this market. This is designed to identify the top-line opportunity for your brand in China, along with any considerations about which products will be the best fit for the market and what product adaptation could be considered in order to maximise the interest of Chinese consumers in the products.

    Session Duration: 2 hours

  • Product prioritisation and business case

    We will prioritise your brand’s products to identify those with the best market fit for China. For these products, we will review the COGS, margins and identify any regulatory considerations, in order to build an ROI-based business model. This is designed to help you identify if your products will be price competitive in the Chinese market, while also allowing an appropriate margin to set-up a sustainable operation.

    Session Duration: 1.5 hours

  • Introduction to sales and marketing platforms, and KOLs

    We will introduce you to the key sales and marketing platforms that will be relevant to your brand’s needs, along with a demonstration of how these platforms will play a role for the brand.

    We will also outline the role of KOLs (influencers), along with providing examples of KOLs that fit your brand’s position (both local and China-based), to give a feel for how KOLs support brands in the China market.

    This will provide you with a strong understanding of which platforms will be the most appropriate for your brand, along with examples of relevant activity to help guide their future thinking.

    Session Duration: 2 hours

  • Choosing a distribution model

    Choosing a distribution model and trade partners are among the most important decisions a brand makes when entering the China market.

    We will take you through the various distribution models and approaches for setting-up and managing e-commerce platforms. We will ask a range of questions to get you thinking about which model will work best for you, as well as providing our recommendations based on Flying Tiger’s significant experience.

    The outcome is to give you a very clear thinking about how to set-up your distribution, platform management and logistics functions, to help ensure a successful market launch.

    Session Duration: 1.5 hours