We make China marketing easy.
The Opportunity
Many western countries have seen strong growth in numbers of Chinese tourist arrivals and the associated increase in value from these visitors. High-value, longer stay Chinese guests have come to dominate tourism market growth in many countries.
While Covid has halted international tourism, many countries have a strong local Chinese community who continue to have a strong connection to the communication, social media and shopping platforms from mainland China. We know that these platforms are very different from those most Westerners are used to. They require a specific knowledge and understanding to ensure a business can best appeal to a Chinese customer.
The Flying Tiger sales and marketing program is designed to help our clients attract more high value Chinese customers and to grow spend.
We achieve these goals by leveraging the power of the full Chinese marketing and sales ecosystem, with a particular focus on both the Alibaba an Tencent ecosystems.
The Flying Tiger solution -
Making it easy.
The Flying Tiger program is a turnkey solution for businesses to attract more high-value Chinese customers and grow average spend.
The Flying Tiger program offers a range of services - bespoke Chinese customer sales and marketing strategies, automated tools to enable businesses to manage their own Alipay marketing; creation of mini-programs to attract more high value Chinese customers, but also encourage them to spend more; Chinese social media community management and CRM; consultancy services to help businesses navigate the various Chinese marketing ecosystems and develop a solution that works best for each business’ goals.
Flying Tiger is both Australasia’s largest Alipay marketing partner and WeChat’s Australasian Marketing Partner.
Working with both Alipay and WeChat Pay helps our clients put their products, services and special offers in front of the right Chinese customers - local and international.
Our one-click Coupon tool allows clients to create special offers and publish to both apps, without the need for any specialist Chinese language or marketing expertise.
What we do.
Alipay & WeChat Pay marketing portal
Alipay and WeChat Pay do not offer a self-service marketing platform for businesses. So we built one. The Flying Tiger marketing portal enables clients to create your own marketing content and special offers, in your own language. The Flying Tiger team then translates the content and publishes to Alipay, WeChat Pay, or both… it’s your choice.
Understand who’s buying (and who isn’t)
The Flying Tiger programme enables our clients to better understand who is interacting with your marketing content - who buys and who doesn’t. These learnings can be applied to your Alipay and WeChat marketing, along and your wider Chinese business strategy.
Engaging workshops
Chinese marketing and apps such as Alipay and WeChat are new to many businesses. The team behind Flying Tiger has facilitated over 50 workshops across a range of industries to educate and engage businesses in using Chinese marketing platforms to grow their success. Our model is well proven!
Mini-programs
With over one billion active users, creating a mini-program in WeChat or Alipay can be the ideal way for a destination or business to present yourself to discerning Chinese customers, throughout the funnel - brand, engage, convert, loyalty. A mini-program embedded in these platforms provides an experience customised to Chinese consumers directly within their most trusted platform.
Customised to suit a business’s needs
The needs of Chinese consumers, along with their preferred sales and marketing platforms differ hugely from the West. The Flying Tiger program acknowledges this. While we do provide off-the-shelf solutions for businesses, every aspect of the Flying Tiger program is customisable to ensure every business gets a solution that is tailored to your individual needs.
Incredibly affordable.
Access to the Flying Tiger marketing platforms starts from as little as $19/mth. With no hidden costs, businesses can start attracting more high value Chinese guests and growing average spend for as little as the cost of a cup of coffee per week.
If you want to attract more Chinese customers to your business, schedule a free no-obligation twenty minute call with the Flying Tiger team.
We’ll take the time to understand where you’re at in the Chinese market and suggest some practical things you can implement today, to start attracting more Chinese customers.