Flying Tiger China Sales & Marketing Coaching Programme
The Flying Tiger China Sales & Marketing training programme is designed to give you the tools to attract more Chinese customers - NZ residents, visitors to NZ and mainland China residents - and grow average spend. While Covid-19 has temporarily halted Chinese tourist visitors to New Zealand, now is the perfect time to ensure your business has the capability to attract high value New Zealand Chinese residents, along with Chinese visitors, once international tourism resumes.
This coaching programme focuses
on the following areas:
Develop a product / market fit
Uncover if your product or service is already attractive to Chinese customers. Identify what changes to might make it more appealing - product/service design, brand, marketing, service delivery, after sales service.
The Chinese marketing ecosystem
Create a brand and marketing strategy that is appealing to Chinese customers. Identify the channels and platforms that will best reach your Chinese target audience.
Understand and develop distribution
Discover how Chinese customers research and buy in very different ways to consumers in the West. Uncover which platforms and sales channels will work best for your business and introduce you to the key players you need for success.
Deliver a fantastic Chinese customer experience
Understand what your business needs to ensure you deliver a quality of experience that will encourage Chinese customers to buy, repurchase and share your product or service with their wider social networks.
The coaching programme is tailored to the needs of your business and delivered one-to-one, whether you are starting your China journey, or are already established in the market. The Flying Tiger programme consists of a deep-dive workshop to understand your existing position and capability. Our professional team will then work with relevant business stakeholders to ensure the learning and knowledge is delivered to the most appropriate members of your team.
At the conclusion of the program you will have a comprehensive understanding of the China market, a knowledge of the key channels relevant to your business and a confidence to commence or grow your existing China market business.
The cost of this coaching programme is $2,000 (excl GST). Your business might be eligible to receive this programme completely FREE OF CHARGE. To discuss how your business can apply for this grant, complete the form below and we will get back to you within one business day.