The campaign

Vivid LIVE is the annual centerpiece of the Sydney Opera House's year-round Contemporary Music program, which was buzzing for 23 days and nights in 2022. To promote the Vivid LIVE campaign by targeting Sydney's local and international Chinese audiences, Flying Tiger engaged  15 Chinese KOLs based in Sydney to create compelling, entertaining, and highly engaging content representing Vivid LIVE's events, focusing on achieving the campaign’s objectives. 

The outcome

By choosing the right KOLs and delivering high-quality content, we generated mass awareness about Vivid LIVE. Through the campaign results, we could see posts’ clicks is over 43,000 and likes, saves, shares & comments approximately around 2,800 of the audience on the Vivid LIVE campaign and drive more audience to participate in the campaign naturally and motivate the audience to share their experiences on social platforms to achieve more exposure and awareness.