Flying Tiger - WeChat’s Marketing Partner in Australia & New Zealand

Flying Tiger is proud to have been appointed the Marketing Partner for WeChat in both Australia and New Zealand. In a first of its kind partnership between WeChat and an Australasian agency, Flying Tiger will work with local brands to both ensure they are maximising their existing activity on the WeChat platform, as well as introducing new products and services designed to help brands attract Chinese customers at home and internationally.

While there are a number of local agencies offering WeChat marketing services, Flying Tiger’s Marketing Partner status affords our clients unparalleled access to WeChat at the strategic, support and new product development levels.

The goal of the partnership is for brands to achieve more on the platform than the sum of the individual parts of their WeChat activity.

“Many Australasian brands are already active on the WeChat platform, through adoption of WeChat Pay along with WeChat marketing platforms such as Official Accounts and Mini-Programmes. Fewer brands have a coordinated WeChat marketing and sale plan. Flying Tiger’s role is to work with brands at an education, strategic and implementation level, providing direct access to WeChat’s support teams,” says Flying Tiger Founder, Ken Freer.

Flying Tiger has already started working with the WeChat team on new product roll-outs, designed to help local businesses better connect with local Chinese customers.

“One of the exciting new products to launch is an ability for local brands to create special offers, known as Coupons, and distribute these directly to WeChat users within the app. Flying Tiger already supports over 1,100 Australasian businesses to create Coupons within Alipay, and this functionality can now be replicated for WeChat. In fact, Flying Tiger clients will now be able to create Coupons and publish to either or both apps with a simple mouse click!” says Freer.

To launch the new partnership, Flying Tiger is offering a free audit of brands’ current WeChat strategy, to identify ways their activity can be enhanced, along with outlining new services that will benefit the brand’s Chinese marketing and sales strategy. Brands wishing to schedule a no-obligation free twenty minute call to how they can improve their WeChat marketing strategy, can do so here.